Xaxis, the global programmatic media and technology platform and digital audiences of the media agencies GroupM and WPP, has just added to its staff the publicist Cecilia García, former country manager of Comscore and senior commercial executive of Linkedin Peru, as new country leader of the company in Peru. She will replace Johann Sprinckmöller, current CEO of Wavemaker.
With more than 12 years of experience in her native country and in Peru, the executive has performed successfully in the commercial management of high profile technology companies in Latam, such as Terra Networks, HSM Media – Wobi TV, Fox Latam , among others.
“We aspire to grow up to more than 80% at the end of this annual period,” said the current leader of XAXIS. Based on the leadership achieved in the last two years at the national level, the company has started the year with a very good footing, by achieving the entry of new accounts of the agencies associated with GroupM.
Thanks to its proposal, based on the use of artificial intelligence, through its Copilot platform, Xaxis, the technological arm of the GroupM agencies, has managed to consolidate itself as the leading firm in its sector, to the point of having a portfolio of clients formed by fast-growing emerging companies and by the large companies operating in Peru.
The programmatic purchase of digital media firm will highlight in its proposal the greater visibility of its campaigns, the automation of its purchases and the use of external technology to audit them, putting the focus on avoiding one of the main risks of digital advertising in these times: fraud and brand risks on the internet.
For the new leader of this country, the recipe for success is focused on the human and technological factor: “In Xaxis Peru we join the regional vision of the company to have the best professionals and pioneering technology to offer the best advertising formula to our clients, helping them to solve the challenges that accompany them and specify their goals, ” she concluded.