One on One: Nicolas Bidon on What’s New in Media

Source: DMN | April 2019

DMN Editor-in-Chief Kim Davis sat down with Nicolas Bidon, Global CEO of Xaxis between the recent Oracle MCX and Adobe Summit conferences to learn about the convergence of marketing tech and adtech, the challenges of re-engagement, and how propensity scoring can modify inventory price in programmatic media auctions. The conversation also covers traditional topics like brand safety, and new frontiers like voice.

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