Source: Exchange4Media | March 28, 2019
With its growing digital population and being home to one of the biggest data hubs in the world, India has become a dream market for Artificial Intelligence (AI) and Big data Companies.
The sheer scale of data that is being used in the country has attracted a lot of global players to set up their base here and offer innovative solutions to marketers and brands.
One of the global tech players working in the programmatic space is Xaxis. It combines unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets, including North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa.
On her recent visit to India, Cheryl Guzman – NG, APAC Head of Marketing and Innovation, Xaxis spoke to exchange4media about the growing importance of Indian market in the APAC region and how Xaxis is looking at the big opportunity that it offers.
Speaking about Xaxis’ strategy for the Indian market and new solutions that it offers, Guzman said, “For Xaxis, India is a very important market as far as the APAC region is concerned. We have three offices here now – Delhi, Mumbai and Bangalore and we are looking at further expansion.”