On Day 2 of IAB Europe’s flagship conference ‘Interact’, Alex McGibbon, Vice President of Client Solutions at Xaxis, will take to the stage to discuss audio’s coming of age, in a programmatic world. This must-attend presentation addresses one of the most talked about growth areas in our industry – programmatic audio! As part of our ‘meet the speakers’ series, we spoke to Alex about other trends and developments he is seeing, as well as his top picks on other sessions to attend!
Interact: What will you be discussing at Interact?
Alex McGibbon: An outlook on Audio and the opportunity programmatic is opening for advertisers hoping to gain incremental reach, as audiences are becoming more connected. It’s a very interesting growth area for marketers to explore with their advertising budgets so I hope the audience find some good takeaways from the session.
Apart from your own, what’s your must-attend session at Interact?
AM: The ‘Fighting Ad Fraud’ which is on at the same time as my session will be very interesting, I used to work with Dennis Buchheim and would be intrigued to see his take on this from the IAB Tech Lab perspective.
Also, Dominic Grainger’s session on Tuesday – as the CEO of GroupM EMEA, it’s always great to view the wider viewpoint of our GroupM network.