This column is written by Mike Bevans, Global Vice President of Product Solutions, Marketing and Partnerships, at Xaxis.
In the age of media fragmentation, securing the appropriate level of reach and frequency in video can feel overwhelming.
Just picture the day of typical media consumers. Some might flip on TV news while dressing in the morning, snack some mobile content on the commute to work, spend a day in front a desktop computer, watch more mobile video on the way home and then relax with a scripted TV show on demand via addressable TVs.
An older demographic may prefer linear TV, mixed with Facebook while catching some shows on a tablet.
And cord-nevers may use nothing but phones, laptops and perhaps connected TVs (CTVs).
How, then, can advertisers reach their target audiences, avoid over-saturating them with messaging and also corral media spend?
Mike Bevans, Global VP of Product Solutions, Marketing & Partnerships
Mike is responsible for leading our product team and driving innovation globally. He brings over 17 years of industry experience in the consumer Internet and digital marketing industries. Mike was previously at Yahoo! in a global solutions role.