The Drum Digerati 2018

Find out who made the list from adtech & martech

Find out who made the list from advertising tech & marketing tech

Originally posted on: The Drum | October 10, 2018

Throughout this week, we are revealing who has made it into The Drum Digerati – our annual celebration of 100 outstanding individuals excelling in the UK digital industry. Our countdown continues today as we reveal the 25 people selected from the fields of adtech and martech.

The Drum’s Digerati showcases success and ingenuity from some of the most pioneering digital marketers working in the UK today. Based on nominations from our readers and curated by our editorial team, the list celebrates talent from four categories: agencies, brands, adtech & martech and media & platforms.

You can catch up on who made it into The Digerati from agencies and sign up to our newsletter to ensure you don’t miss the brands and media & platforms categories later this week.

Here’s this year’s 25 inductees from adtech and martech:


Nicolas Bidon, global CEO, Xaxis

Nicolas Bidon is passionate about enabling companies to leverage data and technology to transform their business and create new opportunities. In his current role as global chief executive officer of Xaxis, he’s spearheaded the organisation’s repositioning to support brands in their quest for more accountable programmatic advertising and proven results. Bidon joined Xaxis as UK managing director in 2012 from Yahoo, oversaw the integration of Plista into Xaxis in 2016, and was promoted to global chief executive officer in early 2017. He now oversees the company’s presence in 47 markets across North America, South America, Europe, and APAC.

Read more on The Drum