The Tech behind Online advertising and Programmatic Advertising – Tech Talk with Daniel Martin

The changing consumer behaviour in Singapore due to the pandemic situation has raised the profile of digital advertising among brands.

Arshan Saha, APAC CEO shares how brands can navigate through the exciting world of programmatic advertising and learn how the use of AI can provide marketers with useful insights to achieve greater returns on their media investment in this live radio interview with Daniel Martin at CNA938.

Listen to the full interview below or click here