Xaxis and Maxus Help Drive Customer Acquisitions for npower with Cross-Platform Digital Campaign
January 5, 2017
LONDON--(BUSINESS WIRE)--Xaxis, the world’s largest programmatic media and technology platform, has today announced the results of its work with Maxus to deliver a cross platform campaign for leading energy company, npower. The innovative three-phase 2016 campaign, sought to generate awareness and subscriptions to npower’s innovative added value solutions, including the installation of Nest learning thermostat systems, or bundling energy and TV services.
Media agency Maxus was tasked with creating a strategy focused on addressing audiences throughout the funnel – ultimately aimed at driving sales, but with a KPI of increasing the number of customers requesting quotations and at greatly reduced cost per quote. Working with Xaxis, Maxus developed a three-tier digital strategy with campaigns in brand, brand response and direct response, all delivered through Xaxis Turbine, Xaxis’ proprietary DMP.More