Xaxis names Brian Gleason as global CEO
November 6, 2015News
WPP's programmatic ad platform, Xaxis, has announced the promotion of Brian Gleason to serve as its global chief executive officer.
Gleason was previously CEO, Americas for Xaxis where he led the company's operations in the US, Canada and Mexico. As global CEO, Gleason will be responsible for guiding overall company strategy, growth and client development operations.
He succeeds Brian Lesser in the position who has been promoted to serve as GroupM's CEO, North America, after Kelly Clark announced he was stepping down from the role earlier this week.
"Brian [Gleason] has been exemplary in managing Xaxis in the largest and most competitive market in the world and we are pleased to welcome his leadership as global CEO of Xaxis," said Colin Barlow, global chief operating officer for GroupM.
"His understanding of the issues that are important to advertisers and publishers along with the central role he has played in the development and ongoing refinement of the programmatic media landscape makes him an ideal choice for the role.
"We look for Xaxis to continue to push the boundaries of capability, performance and results under his watch."More