Xaxis Under [m]Platform: New Global President Nicolas Bidon Details What’s Changing And What’s Not
December 13, 2016News
A few weeks ago, WPP initiated [m]Platform, a unit designed to consolidate data and tech expertise throughout the GroupM media agency families. Most of [m]Platforms’ executive leadership came from Xaxis.
But where does that leave Xaxis? With global CEO Brian Gleason leaving to oversee [m]Platform, EMEA CEO Nicolas Bidon became Xaxis’ top dog – as its global president, reporting to Gleason.
Clearly, some organizational changes are afoot. Bidon spoke with AdExchanger.More