Source: The Drum | March 2019
Judging for The Drum Marketing Awards USA 2019 has been and gone, and we can now reveal the finalists for the inaugural event.
Our judging panel includes experts from Pinterest, Diageo, Coty Inc, Accion, The Sak Brand, CA Technologies, Situation, UK Department for International Trade, Empire State Development, Madison Square Garden Company, United States Tennis Association and Borro Private Finance.
Chair of the panel and global marketing director at Diaego, Neil Shah says that the biggest trends he discovered from the submissions the were identification of penetrating insights.
Xaxis’ Nomination Below
Category
Agency
Client
Description
A leading pet food brand recently developed a custom site engagement score, but was unable to optimize toward its bespoke metric with standard, off-the-shelf DSP optimization options. The client worked with Xaxis’ team of Analysts, Data Scientists, and Traders to build a custom, Copilot-AI-powered model to optimize toward site engagement score. This exclusive strategy outperformed the unweighted DSP model.
