The Drum | August 27, 2018
Xaxis has launched a programmatic hub to help Chinese brands run digital display campaigns outside of China.
The Outbound Hub enables China-based companies to leverage Xaxis’ technology and its global media network to run programmatic campaigns across foreign markets. The hub provides brands with audience strategy and planning, multi-market campaign operations and optimisation, and reporting and analytics.
The launch comes as Chinese companies increasingly look to promote their brands and products in overseas markets as they look to grow globally. A number of Chinese brands, including Vivo and Wanda, invested in World Cup sponsorships in a bid to boost awareness globally.