As Dynamic Ad Insertion Grows, So Does Xaxis Ad Labs: Xaxis NA President Sweeney

Ad Exchanger, August 15, 2017

Some brand marketers are tired of hearing about things like ad tech stacks, data integrations, measuring click rates and figuring out last-touch attribution. But there is a growing focus on things like dynamic ad insertion to tailor messaging to the right audience at the most appropriate time.

“What they want to know is did you drive sales,” says Matt Sweeney, President of Xaxis North America, the programmatic specialty unit of WPP Group.

Originally posted on Beet TV as part of a series produced in Los Angeles at the 4A’s Transformation ’17.