Mobile Ad Blocking Takes Off in Asia, Sparked By User Data Costs

Ad Exchanger, August 15, 2017

Want to know what large-scale mobile ad blocking looks like? Go to Asia, specifically China and India, where the bulk of the world’s new smartphone users are entering the market.

A PageFair report last year said mobile browsers with pre-installed ad blockers more than doubled over the previous year and now outnumber those without ad blocking.

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