Xaxis Names Nicolas Bidon Global President

Ad Exchanger, August 15, 2017

Xaxis has promoted Nicolas Bidon to the role of global president, replacing Brian Gleason, who recently moved to become global CEO of Group M’s new mPlatform data system.

Mr. Bidon was previously Xaxis’ CEO for Europe, the Middle East and Africa, which is the WPP-owned programmatic and technology platform’s largest region, covering 25 markets.

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