Xaxis Global President on AI and Why he Made the Leap into Programmatic from Yahoo

Ad Exchanger, August 15, 2017

Once misunderstood, programmatic, the art of using machines to buy ads, is now becoming more prevalent in the advertising industry.

Last year, 73 per cent of advertisers’ total budgets were spent on programmatic and this number is only expected to rise this year. For Nicolas Bidon, global president of Xaxis, the reach of programmatic extends far beyond what most brands and agencies might expect.

Read more on The Drum.