How to Move Beyond Programmatic to Hone in on Consumers

Ad Exchanger, August 15, 2017

According to Get Ready for the Age of Programmable Brands, a November 2016 IDC white paper sponsored by Xaxis, 85% of U.S. media buyers use programmatic advertising. Yet brands don’t have full confidence that they are reaching the right audiences with their messages in the right channels and frequency.

Read more on Advertising Age.