No. 26: Nicolle Pangis, Global COO, Xaxis
“We’re investing more than $50 million this year in our tech,” says Pangis, 38, one of programmatic’s most powerful players, leading teams at WPP’s Xaxis as they harness AI and machine learning to personalize and hyper-target ads in real time, growing client ROI across the digital ecosystem. In 2016, Pangis helped launch Co-Pilot, a system allowing Xaxis to more effectively customize and track initiatives in DSP buying platforms, and she oversaw the expansion of data-activation tool Turbine, which annually analyzes trillions of consumer data points to gauge and predict consumer intent.
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