Plista rolls out in Singapore, Taiwan: ‘The time is right for a prosper native ad offering in Asia’

Ad Exchanger, August 15, 2017

Xaxis has rolled out Plista, its programmatic native advertising platform, in Singapore and Taiwan.

The regional head of GroupM’s programmatic trading firm Xaxis, of which Plista is now a part, said today that the opportunity to grow the native advertising market in the region is considerable – albeit from a very small base – because of the paucity of what is currently available to publishers and advertisers.

Read more on Mumbrella Asia.