VIETNAM – Light Reaction, a performance advertising business that is part of Xaxis, has launched in Ho Chi Minh City. The company is now present in 32 markets in North America, Europe, Asia and the Middle East.
In an interview with Campaign Asia-Pacific, Auke Boersma, APAC managing director, said that with an internet population of 50 million, the majority of whom are millennials, the Vietnam market “is ready” for performance/outcome-based advertising. Boersma added that the company’s ability to reach these audiences across all devices, combined with the growing demand from advertisers for measurable results (clicks, leads, sales, app installs, engagements) makes Vietnam an ideal market to launch. “Knowing that currently about 52 percent of the country’s population is online shows that there is a massive growth to be expected,” he added. “Our priorities will be delivering the full app marketing product suite, engagement, re–engagement and multi-screen performance products delivering clicks, leads and sales.”
Read more on Campaign Asia.