Xaxis, the WPP Group-owned programmatic media platform, will snap up the ecommerce ad tech business Triad Retail Media, the company said on Thursday.
Triad handles media sales for major ecommerce sites including those operated by Walmart, Sam’s Club, eBay, StubHub, Staples and ToysRUs.
Terms of the deal were not disclosed, but in a news release Xaxis said Triad’s gross revenue was more than $500 million in 2015, up from approximately $170 million in 2012, as Triad CEO Roger Berdusco previously told AdExchanger. Net revenue in 2015 surpassed $120 million.
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