Xaxis Buys Triad Retail Media

Ad Exchanger, August 15, 2017

WPP’s digital ad-buying group Xaxis has acquired Triad Retail Media, which helps retailers sell ads on their websites.

While terms of the transaction weren’t disclosed, Xaxis says it’s the largest deal it’s ever done. Triad was purchased from private-equity firm Rockbridge Growth Equity LLC.

Read more on The Wall Street Journal.