In Search of Real Outcomes

Ad Exchanger, August 15, 2017

If there’s anything marketers have learned over the past several years, it’s that traditional advertising metrics may not be all they’re cracked up to be. Click fraud, bot traffic and a host of other ills have led advertisers to the conclusion that simply racking up clicks, views, downloads or likes doesn’t necessarily translate into real world results such as sales conversions.

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