Xaxis Hatches Three-Prong Plan to Improve Programmatic Buying

Ad Exchanger, August 15, 2017

Xaxis is placing three bets on how it can evolve programmatic buying, according to global COO Nicolle Pangis.

One, it wants to understand the entire consumer life cycle. That means using historical data and a team of data scientists to figure out when someone enters the market for an item and the best time to influence that purchase.

Read more on Ad xchanger.

Ad Exchanger