Geolocation: An underused opportunity?

Ad Exchanger, August 15, 2017

Storytelling in today’s world, where advertisers cannot differentiate people from their phones, has made the job of a marketer much harder. And these challenges extend to the world of digital media.

Historically the ability to measure the effectiveness of online media to offline stores has been extremely limited. But thanks to two key drivers of change, the story will soon be different.

Read more on Campaign Asia.

Ad Exchanger