Xaxis Ad Labs Says Data Helps Inform Creative Messaging

Ad Exchanger, August 15, 2017

Most people in ad tech land have heard of Xaxis, WPP’s programmatic media unit. But what about Xaxis Ad Labs? It’s a business unit within Xaxis that has a creative services business offering desktop display and mobile creative services. It also works with display assets to make them mobile.

In addition, the unit does product development within Xaxis. It employs data and targeting specialists, designers, and developers who help devise ad formats and data integrations with creative.

Read more on MediaPost.

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