Xaxis Unit plista Names Elizabeth Harrington Head of North America

Ad Exchanger, August 15, 2017

Plista, the unit of Xaxis that specializes in native advertising technology, on Wednesday named Elizabeth Harrington head of North America, a new position.

Harrington will be responsible for growing plista’s global business in the U.S. and Canada. The Berlin-based plista launched native programmatic services in North America in May. Plista, which in a release, describes itself as a “one-stop solution for data-driven native advertising,” is a programmatic platform for native ads and enables buying in-feed, outstream video, recommendation widgets, and in-ad formats across both desktop and mobile inventory.

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