Xaxis’ First Latin America CEO Talks About Growing Business in a Region with Vastly Diverse Cultures

Ad Exchanger, August 15, 2017

WPP-owned ad network-slash-tech shop Xaxis has its first-ever Latin America CEO.

Lucas Mentasti was promoted from the unit’s Latin America managing director to its chief. It’s a big step up from where he started in 2013, moving from Publicis-owned Starcom to head up Xaxis’ Latin America business.

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