Xaxis’ de Rijk Sees Advances TV Advertising In Infancy Asia

Ad Exchanger, August 15, 2017

CANNES — TV ads bought using programmatic technology will grow to represent just 1% of the overall US TV ad spend in 2016, according to a recent eMarketer forecast.

But, if you thought that was small, just look at the Asia-Pacific region, where things are still in their “infancy”, according to the Group M programmatic exec trying to boost the tech in the area.

Read more on Beet TV.