On Thursday 21st November, ExchangeWire held its third annual awards ceremony for The Wires, which saw 200 professionals from across adtech and martech descend upon The Vaults, Waterloo, to celebrate the best in the business. Special guest Reggie Yates opened proceedings by discussing his varied career within broadcasting, and encouraged the audience to continue driving efforts towards a diverse industry.
We are pleased to announce that Xaxis came out on top for:
Best Digital Campaign
- Xaxis, Mindshare & GTB drive Purchase Intent for Ford
- “Xaxis emerged victorious following their work with Mindshare and GTB, with the judges commenting that the media company went “to the core of the problem” in reconciling online and offline measurement.”