What are outcomes?
Media outcomes are digital campaign results that align directly with our clients’ ultimate marketing and business goals.
Why they matter
Because they drive measurable value for our clients. To be meaningful, digital advertising needs to be tied closely to an advertiser’s real objectives.
How to get there
By jointly defining custom success metrics that directly connect with our clients’ marketing and business goals so that every campaign delivers measurable and valuable results.
CASE STUDY: IKEA
Jakarta is the third most congested city in the world, so how could we help IKEA persuade Jakartans to visit their store on the edge of the city despite perceptions it was ‘too far’?
Through GPS mapping and traffic update-driven mobile ads that let them know when traffic was light, we beat footfall targets by 131% and users that saw our ads were three times more likely to visit than those that hadn’t.
CASE STUDY: MGM & JWT
In 2017 there were 38 hotel and casinos operating in Macau with 17 more being built. So, when it came to launch its new site, MGM knew competition for visitors would be fierce.
MGM used JWT and Xaxis for creative and audience planning to reach more than 40 million target users and achieve 50% lower CPC costs than the benchmark.
The Mindshare and Xaxis teams built a completely bespoke and innovative approach to help drive sales of the Volvo XC90 model. Combining multiple data sources from planing through to execution, they were able to uncover a whole set of new audiences to increase awareness and drive consideration of the XC90. It is no surprise Volvo had such a successful year in sales for this model.