Brian Gleason is Global CEO of Xaxis where he guides overall company strategy, business growth and client development for the world’s largest programmatic audience platform. Xaxis connects more than 3,000 clients to custom audiences across all addressable media and in 46 markets throughout North America, Europe, Asia Pacific and Latin America. Brands working with Xaxis achieve unparalleled return on advertising spend through the company's proprietary media products, as well as through its wholly-owned specialist companies, Light Reaction and Plista.
Previously, Brian served as CEO, Americas where he tripled revenue in Xaxis’ largest market while implementing several ad industry firsts. This included the launch of Xaxis Prime, the first fully programmatic product to guarantee human viewership, and the debut of Xaxis Politics, the first ever solution to use offline voter data for online advertising. Brian also oversaw the rollout of the company’s direct business in Canada and Mexico as well as the integration of the Xaxis and 24/7 North America operations following the companies’ merger.
Brian joined Xaxis from the digital publishing industry, most recently serving as Group Chief Revenue Officer for IDG TechNetwork and IDG Consumer & SMB. In this role he led sales, marketing, publisher development and programmatic efforts across the more than 550 sites encompassed within the two networks. He was also instrumental in launching IDG’s Tech Media Exchange, the first private advertising exchange in the technology market, with additional responsibility for overseeing ad product development efforts across display, video and mobile advertising channels. Brian spent the past three years as chairman of the 4A’s data media management task force creating industry standards across addressable media.
Named one of Folio Magazine’s 30 under 30 emerging leaders in the publishing industry, Brian’s experience spans advertising, digital media, publishing, finance and technology. He lives in Connecticut with his wife and two children along with his two dogs.