Caspar Schlickum is co-founder and CEO of Xaxis EMEA, responsible for managing the operations and leading the development of the Xaxis business across the 21 countries that make up the region.
Caspar has extensive experience in digital media and audience insight driven marketing, having spent four years at Mindshare as a global client lead, and one year within Kantar, the holding company for WPP’s research and insight businesses.
Prior to joining WPP, Caspar was Commercial Development Director at Fairfax Digital, one of Australia’s largest publishing houses. Before commencing his career in marketing, Caspar spent six years in investment banking advising on technology, communications and infrastructure projects in the Asia Pacific region.
Caspar holds an Economics degree (with first class honors) from Monash University in Melbourne, Australia, and a MBA from London Business School and the Kellogg Graduate School of Management.
Caspar contributes regularly to The Drum and other publications, writing about programmatic, digital and developments in media, has contributed to the academic publication the Journal of Digital and Social Media Management, and is a regular guest lecturer at London Business School MBA and Executive Education programmes.
Caspar is a member of the WPP European Digital Advisory Board.