Turbine represents an evolution in the data management platform (DMP), an area that we invented for this industry seven years ago. As a data creation engine, Turbine provides advanced real-time audience segmentation capabilities to fuel the Xaxis product offerings. Turbine enables Xaxis to connect advertisers with audiences across its roster of premium publishers, creating and sustaining demand for their inventory. Advertisers are empowered to make better data-driven programmatic media buying decisions in real time. Better audience intelligence – and the ability to act upon that intelligence – means enhanced campaign performance and efficiency. Turbine is a proprietary platform and is not available to the rest of the market.
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