The dawn of social media has given light to the era of content sharing. Encourage consumers to share your brand with social buttons on video and IAB Rising Star units. Or run social-led ads and keep track of when and where your branded content is shared with our image recognition technology. With the knowledge of your audience segments who are engaging with your message, you can define a specific strategy to re-target content to them to convert them into loyal consumers. Xaxis Social is the most effective way to engage with audiences on social media sites and track how paid media results in earned exposures.