As we approach 2023, the uncertainty facing marketers looks set to continue into next year and beyond. What forecasts, if any, can we make about the programmatic advertising marketplace in 2023? How are brands adapting to the increasingly complex and confusing landscape? What sort of support are they demanding from their programmatic media partners?
Xaxis UK, in partnership with New Digital Age, invited a panel of digital marketing experts to share their forecasts for the year ahead and their thoughts on four of the hottest topics facing the industry: sustainability; omnichannel marketing; the role of machine learning and the rise of ‘attention’ as a marketing metric.
This report gathers up-to-date analysis and predictions from Boots, Tripadvisor and Hilton, from agencies MediaCom, Mindshare and Wavemaker, and from the IAB UK, making it a ‘must read’ for future-facing marketers.