There are challenges to overcome. Xaxis in association with IAB Europe surveyed 499 European buy-side and sell-side stakeholders about their understanding and attitudes towards Programmatic Audio and Digital Audio.
By Erik Rosa
Erik Rosa, Managing Director Xaxis Italy
By Silvia Sparry
By Silvia Sparry, Managing Director of Operations, EMEA
Myth versus reality in the digital advertising world
In November, Xaxis and The Economist Intelligence Unit launched the “Accountability in Marketing” report, which asked 250 CMOs and senior marketers how they were dealing with the increased pressure for accountability, their role in driving growth, and the main challenges in achieving results.