Leanne Mackee - Director of Marketing, Xaxis EMEA
EMEA
Erik Rosa, Managing Director Xaxis Italy
By Silvia Sparry, Managing Director of Operations, EMEA
Myth versus reality in the digital advertising world
In November, Xaxis and The Economist Intelligence Unit launched the “Accountability in Marketing” report, which asked 250 CMOs and senior marketers how they were dealing with the increased pressure for accountability, their role in driving growth, and the main challenges in achieving results.
Xaxis EMEA ran its first Hackathon where over 30 hackers across the region spent the day trying to build models to predict conversions for a UK automotive client.