A custom metric helped identify purchase intent for Ford customers
Outcomes
By Leanne Mackee
Leanne Mackee - Director of Marketing, Xaxis EMEA
By Mike Bevans
Mike Bevans - Global VP Solutions, Marketing and Partnerships
By John Wittesaele
John Wittesaele, President Xaxis EMEA
By Silvia Sparry
By Silvia Sparry, Managing Director of Operations, EMEA
By Henry Stokes
Henry Stokes, Managing Director, Global Clients
By Giles Graham
Giles Graham, Global Automotive Strategy Director at Xaxis