The Viewability Challenge: In order to be discovered you must be seen. This is the challenge every brand faces today when using a digital medium to market to consumers. There are many exciting and effective formats, capabilities, apps, experiences and sites that drive interest, purchase intent and awareness. However, if a brand's message isn’t seen or heard then the effort (impression) was completely wasted. As the leader in audience buying, Xaxis understands what it takes for a brand to make an impact. This guide for North America outlines ten elements of enhanced viewability to make a bigger, more effective brand impact. Note: the viewability definition assumes 100% human traffic. Fraud and bots are NOT tolerated.