It is ten years since the founding of Xaxis, and we’re celebrating with our 10X10 series: ten months of expert insights into the ten top categories of programmatic media.
Following a year in which - impossibly - the pace of transformation to digital-first ways of doing business accelerated, we expect the year ahead to be full of exciting advancements in the programmatic media space. We’ve consulted our community of experts and laid out the ten most significant of those trends here.
We believe that brands without a key view of - and plan for - these key areas will struggle to compete. But those that build a strategy to capitalize on them will thrive in 2021 and beyond.
So, in this, our tenth anniversary year of relentless programmatic innovation, let us be your guide to the ten issues we think you need to care about most.