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  • GroupM Announces [m]PLATFORM: The Most Powerful Collection Of Data, Technology And Expertise For Aud

    XAXIS CONTRIBUTORS
    • Brian Gleason

    November 29, 2016

    NEW YORK, Nov. 29, 2016 /PRNewswire/ -- GroupM, the media investment management group of WPP, today announced the global launch of [m]PLATFORM, an advanced technology suite of flexible media planning applications, data analytics and digital services. More

  • Here Are the Most Indispensable Executives in Marketing, Media and Tech

    XAXIS CONTRIBUTORS
    • Nicolle Pangis

    November 8, 2016

    In 2016, Pangis helped launch Co-Pilot, a system allowing Xaxis to more effectively customize and track initiatives in DSP buying platforms, and she oversaw the expansion of data-activation tool Turbine, which annually analyzes trillions of consumer data points to gauge and predict consumer intent. More

  • Moving with the audience

    XAXIS CONTRIBUTORS
    • Brian Gleason

    October 12, 2016

    Programmatic Creative unifies data to personalise the message for different people. More

  • Xaxis Hatches Three-Prong Plan To Improve Programmatic Buying

    XAXIS CONTRIBUTORS
    • Nicolle Pangis

    September 22, 2016

    Xaxis is placing three bets on how it can evolve programmatic buying, according to global COO Nicolle Pangis. One, it wants to understand the entire consumer life cycle. That means using historical data and a team of data scientists to figure out when someone enters the market for an item and the best time to influence that purchase. More

  • Xaxis’ Bidon Sees Dynamic TV Ads Coming into Focus

    XAXIS CONTRIBUTORS
    • Nicolas Bidon

    September 22, 2016

    TV has always traded on showing a single ad to as large an audience as possible. But the medium is being turned on its head. Pretty soon, advertisers will be using it to show thousands of different ads to individual audiences of just one. More

  • Jivox Launches Platform For Dynamic, Personalized Video Advertising

    XAXIS CONTRIBUTORS
    • Tim Bagwell

    August 26, 2016

    Jivox on Thursday introduced a new set of capabilities that will enable brand marketers to build and deliver targeted video ad campaigns that are customized to individuals. The capabilities enable marketers to dynamically generate hundreds of thousands of potential video variations, according to the personalized advertising platform provider. More

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