Visualizing Reach: Creating relevance in an omnichannel world

Published on September 22, 2020
infographics, insights
There's no shortage of opportunities for brands to reach their customers — but one of the biggest challenges they face today is connecting all those different touchpoints in coordinated, cross-channel ways. This visualization shows how omnichannel strategy can create relevance and achieve specific brand objectives.

“The most exciting applications of new programmatic channels like Audio don’t occur in silos. They happen when a unified view across channels enables us to craft the creative and messaging for each touchpoint as part of a larger narrative, building to more meaningful connections between brands and consumers.”

  • Cecile Blanc, Global Director, Solutions and Innovation, Xaxis

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