What's in store for programmatic advertising in 2023: Xaxis India report

Published on December 15, 2022
insights, whitepapers

What's in store for programmatic advertising in 2023?

The landscape for digital media has radically changed in just a few years. Consumer habits have shifted as smartphone ownership has increased and people spend more time in front of screens. People are relying on digital devices for entertainment, banking and even shopping for daily necessities. E-commerce is on the rise. At the same time, efforts towards a cookieless world and increased scrutiny from regulators has spurred advertisers and ad-tech companies to shift their focus from cookies to first-party data.

In this Xaxis India report, we explore how to future-proof digital advertising for tomorrow. It’s time to connect the consumer’s intent to their journey every step of the way.

To know more about this and more, fill out the form below to read our detailed whitepaper, and welcome to the world of Programmatic.

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